A page for each product, and pricing that covers all three
The Gateway, Auditor and Apps each have their own page at /gateway, /auditor and /apps, linked from the Products menu: what the product does, one idea at a time, with a picture of it working. The pricing page now prices all three: the Gateway's provider prices plus the platform fee, Auditor's reviews and automations billed as inference with no seats, and the Apps plans side by side, all paid from one balance.
Every model's price and the per-request estimator moved to /pricing/models, linked from the pricing page's Gateway section.
The Auditor page covers rules, documentation sites Auditor learns from, learnings and tuning, automations and costs.